The largest event in 15 years signals a booming 2025 for golf.
More than 33,000 golf industry professionals from 94 countries and all 50 states converged on for the 72nd PGA Show, marking its largest turnout since 2009. The annual gathering, held at the Orange County Convention Center, sprawled across 1.1 million square feet and showcased over 1,100 brands, reinforcing the industry’s strength and optimism heading into a projected $102 billion year for golf.
What began in the trunks of cars at a 1954 golf tournament has transformed into the sport’s preeminent global business event. Organized by the PGA of America and PGA Golf Exhibitions, the 2025 PGA Show set records in multiple categories, including attendance, exhibitor count, and total event space. “Every year, the PGA Show leaves us energized and inspired, setting a positive tone for the new golf season,” said PGA of America President Don Rea Jr. “With more than 33,000 in attendance, this is our ‘Member’s Major.’ It’s not just about business—it’s about relationships, mentorship, and collaboration.”
Among those in attendance were over 7,300 PGA of America Golf Professionals, LPGA members, and international PGA Professionals, as well as more than 1,300 VIP buyers representing 840 golf facilities and retailers. The show boasted approximately $885 million in purchasing power and nearly $2.2 billion in retail sales. Additionally, more than 1,100 media professionals, including 200 content creators and social media influencers from 22 countries, provided an inside look at the latest innovations shaping the future of golf.
The exhibition floor featured a dynamic mix of industry giants, veteran manufacturers, and nearly 400 first-time exhibitors debuting the newest equipment, apparel, and tech innovations. Standout product launches included Titleist’s 2025 Pro V1 and Pro V1x golf balls, Cobra’s DS-ADAPT driver series, Nivel Specialty Vehicles debuted a special project build – the URBAN:LEGEND, PING’s G440 club lineup, Bridgestone’s 220 MB forged irons, and Club Car’s new Onward LSV. Wearable tech saw a surge with the Blue Tees Playmaker+ GPS Watch and Series 4 Ultra Rangefinder, while golf fashion brands such as Johnnie-O, Flag & Anthem, and Duca del Casma introduced exciting new collections.
“We had a feeling this year’s PGA Show was going to be special, and we couldn’t be more pleased with the overwhelmingly positive response,” said PGA Golf Exhibitions Vice President Marc Simon. “The combination of the largest PGA Show in 15 years and strong industry attendance sets a tremendous tone for the year ahead.”
Beyond its expansive trade floor, the PGA Show delivered an array of professional development opportunities, networking events, and live demonstrations. The week kicked off with PGA Show Demo Day at Orange County National Golf Center, where attendees tested the latest golf equipment, participate in coaching workshops, and engage in range strategy discussions. Industry leaders and PGA TOUR professionals led interactive sessions on club fitting, fitness, and performance-enhancing technologies.
Show days featured an impressive lineup of education sessions, career-building opportunities, and industry presentations. The PGA Industry Stage, presented by CapTech, provided insights from leading golf organizations, expert business leaders, and top instructors. The Golf Fitness, Health & Wellness stage, supported by Life Fitness, showcased TPI-led sessions, while the Inventors Spotlight stage allowed entrepreneurs to pitch groundbreaking golf innovations. In the Career Zone, aspiring professionals connected with recruiters and mentors. The Clubhouse stage and the RETREAT Hall hosted industry receptions, a fashion show, and the highly anticipated Winter Jam concert featuring Third Eye Blind.
Evening events brought further excitement, from the Industry Welcome Reception to the announcement of the 2025 PGA of America National Awards honorees. Top honors went to Scott Paris as PGA Golf Professional of the Year, Jason Baile as PGA Teacher & Coach of the Year, and Tony LaFrenere as PGA Golf Executive of the Year. The PGA Show Winter Jam, sponsored by adidas and Corebridge Financial, drew thousands of attendees for a night of live music and camaraderie, while PGA HOPE celebrated its 10-year anniversary with a special tribute to veterans and active military members.
The event also spotlighted groundbreaking new products in the New Product Zone and Inventors Spotlight Pavilion. A panel of award-winning PGA Golf Professionals selected three Best New Product winners: Pinned Golf’s portable GPS tablet, Heathlander’s golf shoes and knitwear, and Volle Golf’s biodegradable coffee-based tees. Meanwhile, the Inventors Spotlight Pavilion, in partnership with the United Inventors Association, recognized UpSwing Golf, PuttBuddies, VannyVee Sports, and Tübr Storage with top honors for innovation and marketing excellence.
As the 2025 PGA Show came to a close, the industry’s momentum was undeniable. The success of the event underscores golf’s expanding influence, from grassroots participation to the latest high-tech advancements. With the mid-season PGA Buying Summit set for July 28-30 in Frisco, Texas, and the next PGA Show returning to Orlando from January 20-23, 2026, the future of golf is brighter than ever. As Don Rea Jr. put it, “Our global golf community thrives on these connections, and we leave the PGA Show recharged, inspired, and ready for an incredible year ahead.”
