A regional tournament makes streaming history, offering new ways for golf brands to connect with players and fans.
For the first time, the New Mexico Open will be streamed live, turning a PGA of America regional event into a global digital showcase. Hosted at Turtleback Mountain Golf & Resort, the coverage appeared on Facebook Live and extended across YouTube, LinkedIn, X, and multiple simulcast partners. For dealers, this represents the growing overlap between tournament golf and digital engagement, a trend that influences customer expectations in both product and lifestyle.
The broadcast was anchored by Ian Roth, an Associated Press award-winning journalist, with commentary from professionals like Notah Begay III and Matt Every. The broadcast included drone footage, mic’d-up players, behind-the-scenes interviews, and daily highlights. Turtleback has partnered with Nexstar Media Group to extend distribution across its owned stations, creating an audience reach of more than 1.5 million viewers.
The inclusion of the golf podcast Straight Down the Middle-ish adds an unfiltered and entertaining layer, while tourism features highlight Sierra County’s landscapes and attractions. The event is backed by extensive advertising and sponsor promotion, ensuring broad visibility.
For dealers, the story isn’t just about a regional tournament. It’s about the way golf audiences consume content today. Customers are watching live coverage on their phones, engaging with players on social media, and bringing those expectations into their local golf shops and showrooms. The more golf is delivered digitally, the more important it becomes for dealers to align with that digital-first audience, whether through social content, livestreamed product demos, or interactive engagement with OEM partners.
The New Mexico Open’s move to livestreaming is another signal that golf is widening its reach and pulling in younger, more connected viewers. Dealers who adjust to that reality will be better positioned to connect products with the next generation of buyers.
