Cover Story

CS (NovDec14) – Yamaha

YAMAHA GOLF CAR AND LEE TREVINO DRIVE THROUGH 2015

Yamaha Extends Trevino’s Brand Ambassador Role, While Featuring Him in a New Advertising Campaign Running on Golf Channel Coverage of the Ryder Cup

After an initial test drive that began last January, Yamaha Golf-Car Company and Lee Trevino have agreed to extend the former Ryder Cup Captain’s role as Yamaha’s international brand ambassador and company spokesman through 2015.

The timing of the announcement coincides with the launch of a broad-reaching new marketing campaign that features Trevino in a series of print, broadcast and web-based advertisements showcasing Yamaha’s proprietary Electronic Fuel Injection technology (EFI) in its gas-powered cars.

The Yamaha Golf Car campaign has commenced on Golf Channel and will run during its coverage of the 2014 Ryder Cup matches at Gleneagles, Scotland. Trevino is 4th on the all-time list of “Most Ryder Cup Matches Won,” tied with Jack Nicklaus at 17 wins.

The announcement of the extended partnership was made by Kevin Norcross, director of sales and marketing for Yamaha Golf-Car Company. Said Norcross, “Lee’s passion for our brand began 22 years ago with his first Yamaha golf car. Today, he embodies the commitment to golf, dependability and camaraderie on which Yamaha has built its reputation.”

As an industry first, Electronic Fuel Injection for the Yamaha gas golf cars offers many benefits over traditional carbureted fuel delivery systems, including:

• The greenest gasoline-powered golf car available, and with the industry’s smallest carbon footprint.

No choke required, meaning smoother, more responsive acceleration.

• Best gas mileage of any golf car.

Lowest cost of ownership in the industry.

Over two years ago we were excited to be the first golf car manufacturer to offer Electronic Fuel Injection to our customers” added Norcross. “We were able to draw from the technology gained in manufacturing other reliable Yamaha products such as Wave Runners, outboard motors, motorcycles and ATV’s that also have Fuel Injection. The benefits of EFI will save fleet operators thousands of dollars in fuel costs.”

In referring to the benefits of EFI in one of the YGC television commercials, Trevino cleverly coined the phrase “No Choke, No Smoke.”

For more information about Yamaha Golf-Car Company, visit online at www.yamahagolfcar.com.

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