Cover Story


The PGA Merchandise Show was once again the backdrop for Nivel’s Specialty Vehicle exclusive dealer event.

Hundreds of industry professionals gathered at the Road to Innovation showcase at The Hyatt Regency, in Orlando, Florida. Nivel’s second annual event exploded on to the scene with a showroom three times larger than the inaugural event. The larger venue allowed Nivel to premier new products installed on cars and gave dealers a chance to see them first hand. The Road to Innovation was extended to a full day event, allowing guests to manage their time at the PGA Show more efficiently and give them the opportunity to enjoy all that the event had to offer.

There was also a dealer success area that focused on the New Nivel 2017 Partner Program giving dealers an opportunity to test drive The day was made more enjoyable by a host of food and beverage options that let the guests maximize their time spent one-on-one with representatives from all of Nivel’s brands, including Madjax, Jake’s, Blue Dot, Red Dot, MJFX, GTW, Pacific Rim and Trim, and Reliance.

The section that garnered the most excitement was the new product display area. Guests were exhilarated by the new bodies that were premiered. The Alpha Street and Off-Road bodies for the Club Car Precedent drew dealers in to see the automotive style, flush mount LED headlights and taillights. They were impressed with the color-infused plastic with high gloss scratch resistant clear coat. The Havoc off-road body for the Yamaha Drive was showcased for its trendsetting looks. The sharp aggressive style defines the front body kit. The body kits were met with great fanfare and dealers were able to pre-order them at special “Road to Innovation” prices. Jake’s enticed the room by exhibiting the Roll Cage Kit on the E-Z-GO RXV. The Roll Cage and Door Kit were also pre-ordered by dealers to make sure they were the first to receive these innovative products. The robust large diameter tube construction features grab handles, uses existing mount holes and is easy to install. The Baja Door Kit adds side protection and completes the “roll cage” look. Nivel Specialty Vehicle Innovation booklets were on hand to detail all of the new products that were showcased.

Adding to the excitement of the day, the United Way and Nivel teamed up to raise funds for the United Way of Northeast Florida and offered guests the chance, for a $10 donation, to enter a drawing to win one of Nivel’s custom built golf cars, valued at $15,000!

Throughout the day, the lights were dimmed and Nivel’s Specialty Vehicle Innovation “Legendary” video was shown to the delight of the dealers. This video introduced the audience to the NEW NIVEL and spoke to Nivel’s 50 years of hard work, determination, perseverance, and innovation. Nivel’s CEO, David Coolidge, and President of Specialty Vehicles, Brent Moore, addressed the crowd to welcome them and speak to the future of Nivel. Vice President of Specialty Vehicles Sales, Benjamin Knox, presented dealer awards including Rookie of the Year, Domestic and International Dealer of the Year.

This year, Nivel will bring hundreds of new products to the market and kicked off this venture with an exclusive dealer event that will be hard to top in 2018. The Nivel team is already hard at work planning the next event and look forward to more dealer partners joining them on the road to innovation! ❂

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