Industry News

Trojan Introduces Authorized Lithium-Ion Dealership Program

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The program provides training and an online library of professional marketing materials, manuals, guides, videos, and other documents that help dealers sell Trojan products and educate their employees and customers.

Trojan Battery Company, the leading manufacturer of deep-cycle lead-acid batteries used in golf and personal transportation vehicles, has developed a new certification program for dealers in conjunction with the release of its GC2 48V Lithium-Ion Battery.

“We launched this program to ensure quick and effective communications with golf and personal transportation vehicle dealers who sell and maintain our products,” says Chief Marketing Officer Fredrik Klaarenbeek. “The program helps them gain exposure to our extensive customer base, market our industry-leading products, and accurately answer customers’ questions.”

Upon completion of the certification and with the approval of the Master Distributor who manages the territory, dealers earn the title “Authorized Trojan Lithium-Ion Dealer” and gain access to the Authorized Trojan Dealer Website. It provides:
• Professional, downloadable sales materials
• Operating, maintenance, and installation guides
• Specification and data sheets
• Sales and training videos
• Warranties
• White papers
• Much more

For more information or to apply for the program, visit www.trojanbattery.com/authorized.