Redefining value, innovation, and opportunity for dealers.
In today’s golf car industry, one fact is clear: the market is more price-driven than ever before. Dealers and customers alike are searching for products that deliver not only affordability but also innovation, performance, and long-term value. Atlas Carts has recognized this shift and responded decisively by reshaping its approach to offer greater opportunities for dealers and more satisfaction for end customers.
Through recent MSRP reductions, the launch of an advanced 12.5-inch touchscreen display, and expanded warranty coverage, Atlas is setting a new benchmark in the personal golf car market. This renewed focus on value, technology, and support gives dealers the tools to compete more effectively while strengthening customer trust and brand loyalty.
As Atlas prepares to debut its all-new 4F model at the upcoming PGA Show in January, the company is ready to show the world that performance, craftsmanship, and cutting-edge design can go hand in hand with dealer-friendly pricing.
Elevating Value in a Price-Driven Market
The golf car market has evolved rapidly, with customers becoming increasingly savvy and selective. They want premium features, reliability, and modern design at a competitive price. Atlas understands this challenge better than most. That’s why the company has strategically reduced MSRPs across its lineup, making premium performance and accessible luxury available to more consumers than ever before.
Atlas’s approach goes beyond simply lowering prices. The brand has strengthened its value proposition by introducing upgraded technology and class-leading warranty protection, proving that affordability does not have to come at the expense of quality or innovation.
For dealers, this means the opportunity to offer a high-demand product with an unbeatable combination of price, performance, and peace of mind. In today’s marketplace, that balance has never been more important.
A Command Center, Not Just a Display
Central to the Atlas experience is the all-new 12.5-inch touchscreen, a centerpiece that sets Atlas apart from competitors. More than just a display, this advanced interface acts as the vehicle’s command center, putting control and customization directly at the driver’s fingertips.
Owners can fine-tune their ride with ease by adjusting LED lighting effects using a full-color wheel, refining audio settings through Atlas WAVE’s in-depth equalizer, or toggling between light and dark display modes for comfort and visibility. The system also features automatic brightness adjustment based on ambient light and exceptional viewing angles, ensuring crystal-clear visibility day or night.
Unlike most aftermarket screens, the Atlas system is purpose-built and fully integrated with the vehicle’s core systems. Drivers can monitor the state of charge in real time, receive fault notifications, and view performance metrics directly from their seat. Built-in Bluetooth connectivity and a digital radio provide seamless entertainment options, while personalization features allow owners to match the display to the vehicle’s color and model, and even name their car to create a uniquely personal experience that reflects their style.
For dealers, this technology is more than a selling point. It is a conversation starter that elevates the Atlas experience from standard transportation to something aspirational, giving customers one more reason to choose Atlas over competing brands.
Warranty Coverage That Inspires Confidence
Atlas believes confidence should come standard. Every vehicle is backed by the industry’s first and only Lifetime Powertrain Warranty, along with a 10-year limited battery warranty and a 3-year bumper-to-bumper warranty. This unmatched coverage redefines what customers can expect from a golf car manufacturer and gives dealers a powerful advantage in building trust and closing sales.
Few brands in the segment offer such comprehensive protection, and none match the transparency and dealer-focused support that Atlas provides. When customers know they are protected, they buy with confidence. When dealers can stand behind a warranty like this, they sell with confidence.
The All-New 4F: The Future of Golf Cars Will Debut at the PGA Show
After years of design, development, and testing, Atlas Carts is ready to make a bold statement at the 2026 PGA Show with the debut of its new 4F model.
The 4F has been engineered from the ground up to combine utility, comfort, and versatility in a way the industry has never seen. With its substantial storage capacity, adjustable seating, rear seat controls, and a modular layout, the 4F offers the flexibility of a 2+2 configuration while maintaining the comfort and balance of a front-four design.
Every detail has been refined to deliver real-world functionality and aesthetic appeal. True to Atlas’s design DNA, the 4F features iconic bold styling, elevated craftsmanship, and forward-thinking ergonomics that redefine the category.
For dealers, the 4F represents more than a new model. It is a statement piece that will capture customer attention and drive showroom traffic. Its unique combination of practicality and innovation sets a new standard for what a golf car can be, giving dealers a truly differentiated product to offer their customers.
Built with Pride in Williston, South Carolina
Every Atlas golf car is designed and assembled in Williston, South Carolina, where craftsmanship meets commitment. Building an Atlas is not just a job; it is a point of pride. Each vehicle is carefully assembled by skilled men and women who take ownership of their work, ensuring every detail meets Atlas’s uncompromising standards for quality and safety.
Atlas combines global sourcing with local craftsmanship, using components from trusted international partners while supporting American manufacturing and small-town values. The result is a vehicle that embodies both world-class quality and hometown care.
The company also believes in giving back to the community that supports its success. Through local outreach programs, food drives, and charitable initiatives, Atlas continues to invest in Williston and its surrounding areas, strengthening the bond between the brand, its employees, and the community it calls home.
Driven by Experience. Built for the Future.
Founded by industry veterans with decades of experience shaping some of the most recognizable names in the golf car world, Atlas was created with a single purpose: to redefine what a personal golf car can be. Every Atlas vehicle reflects a deep understanding of dealer needs, customer expectations, and product excellence. From the precision of every weld to the comfort of every seat, Atlas cars embody quality, innovation, and reliability.
With lower MSRPs, an all-new 12.5-inch touchscreen, industry-leading warranty coverage, and bold, modern styling, Atlas is setting a new standard for value and design. Dealers can confidently offer customers the features they want most at a price that keeps them coming back for more.
Partner with Atlas: Where Innovation Meets Opportunity
Becoming an Atlas dealer means joining a brand built on partnership, protection, and performance. Atlas does not just offer high-quality vehicles; it provides a complete support system designed to help dealerships grow, thrive, and stand out in a competitive market.
As the golf car industry continues to evolve, Atlas remains at the forefront of progress, pioneering new ideas and pushing boundaries. The upcoming PGA Show in January is your chance to see the future firsthand. Visit them at booth #3209 for the highly anticipated debut of the all-new Atlas 4F, a groundbreaking model that blends performance, storage, and versatility in a stunning new design.
They look forward to meeting you, sharing their story, and showing you why more dealers are choosing Atlas every day. In a market where price drives decisions, Atlas delivers unmatched value, innovation, and opportunity. Partner with Atlas and start winning with every car you sell.
You can also visit them online at AtlasCarts.com to learn more about the benefits of becoming an Atlas dealer.
