How dealers boost margins with SoundExtreme Solutions.
In today’s competitive market, dealers are looking for new ways to boost their bottom line. Enter SoundExtreme by ECOXGEAR, a leading provider of high-quality aftermarket accessories for golf cars, UTVs, and other recreational vehicles. With a full suite of integrated audio systems, lighting solutions, and all the necessary add-ons for seamless installation, SoundExtreme offers dealers the opportunity to enhance their offerings and increase profitability—one accessory at a time.
How Add-Ons Impact the Bottom Line
When it comes to increasing sales, accessories offer dealers multiple ways to enhance the customer’s purchase while adding revenue. Whether it’s a set of vibrant LED lights or an upgraded sound system, add-on accessories offer dealerships an easy way to increase the overall value and excitement of a sale. For SoundExtreme dealers, these accessories are more than just upsell opportunities—they are an integral part of the customer experience.
“Honestly, we joke that literally nobody ever walks in and says, ‘I want this car bone stock exactly the way it is,” says Paul Pryor from Angry Goat Custom Carts. “To put an actual number on it for us is 85%+ of our customers add accessories to their car, and that’s a conservative number.” By offering customers high-quality, integrated solutions from SoundExtreme, dealers are able to keep customers engaged, encourage referrals, and, more importantly, maximize margins on every car leaving the shop. Even cars that come pre-equipped with factory accessories can be upgraded with SoundExtreme’s premium aftermarket options, enhancing functionality, aesthetics and the fun factor.
Take lighting, for example: “Right now, our best-selling accessory is the LED Underglow kits by far. Almost every car sale we make, the customer wants to add them,” says Pryor. Picture a customer rolling their car off the lot with a set of high-performance addressable LED lights and whips. As they cruise through the neighborhood, it’s not just their friends and family who take notice—neighbors are bound to be curious about those eye-catching lights. Pryor stated, “Customers love the integration of being able to control their lighting through the SoundExtreme app and the added safety aspect of making their car more visible at night.”
And before long, a referral customer walks into your shop asking about the same lighting upgrade. That’s the kind of organic word-of-mouth marketing that helps drive repeat business and builds long-term customer relationships.
High Quality, High Value Audio Solutions
One of the standout features of SoundExtreme’s product lineup is their audio solutions, which include top-of-the-line soundbars, subwoofers, and speaker systems. These aren’t your average factory-installed audio systems—they’re built for a superior and fully integrated sound experience, whether you’re cruising the neighborhood or on the course.
Many dealerships report that upgrading basic audio systems to SoundExtreme soundbars is one of their most successful upsell strategies. Nick DiStasio of Carts Inc. explains, “We see a lot of customers who want to replace the standard factory audio system with the SoundExtreme SE28 Elite soundbar, which is our best seller by far.”
What sets SoundExtreme audio systems apart? For one, the sound quality is unmatched—crisp highs and deep bass bring music and entertainment to life in any environment. And the durability? SoundExtreme products are designed to withstand the elements with rugged, waterproof ratings, making them perfect for outdoor use.
“It’s a huge upgrade of sound quality to cars that already have factory sound and even more so for those that don’t. As a dealer, we love the ease of install using the SoundExtreme mounting brackets, and DIY customers love it as well,” Pryor stated on the SE28 Elite Soundbar.
The Power of Integration
SoundExtreme doesn’t just offer individual accessories—they provide an entire ecosystem that works seamlessly together. Whether it’s syncing audio to lighting or customizing the entire car experience through a mobile app, SoundExtreme’s integrated solutions are designed to enhance the user experience. The SoundExtreme app, for instance, allows customers to control their car’s audio and lighting settings directly from their smartphones, adding a layer of convenience and personalization that customers appreciate.
This level of integration means that when you sell one SoundExtreme product, you’re often selling more and giving the customer just one remote at delivery. A customer who starts with a soundbar may come back for the lights or the app integration. SoundExtreme’s ecosystem makes it easy for customers to add on and create their perfect car setup.
Dealer Insights: What’s Working for You?
To better understand how SoundExtreme is helping dealerships boost profits, we spoke with several authorized SoundExtreme dealers. Here’s what they had to say about selling accessories, upselling strategies, and the benefits of partnering with SoundExtreme.
What are the Top Benefits of Being an Authorized Dealer?
“The number one benefit of being a SoundExtreme dealer is the ability to buy in bulk,” says Jared Stokes of Tigon Golf Carts. “As a volume dealer having the ability to buy pallet quantities of accessories is imperative to giving the customer a fast delivery.”
“For us it’s the support that SoundExtreme provides,” stated Paul Pryor with Angry Goat Custom Carts. “Anything we need, SoundExtreme has been right there to assist with. Outside of being an amazingly supportive vendor to work with, they are constantly evolving and changing the game with their product line. They are constantly coming up with new products that push the envelope on what can be done to personalize quality sound and lighting to a golf car.”
How Do You Pitch Accessories in the Sales Process?
“The most effective sales pitch involves a combination of an attractive showroom display and demo cars showcasing the full range of SoundExtreme features,” advises Nick DiStasio of Carts Inc.
Jared Stokes of Tigon Golf Carts told us a similar story. He said, “We have been seeing a lot of success with the new slat wall displays and mounting the physical product on the wall so the customers can see and hear the products.”
Accessorize to Thrive
For SoundExtreme dealers, accessories are more than just a way to enhance a car—they’re a key to increasing sales and boosting profits. By offering customers premium products like audio systems, lighting solutions, and a fully integrated car experience, dealers can differentiate themselves in the marketplace, maximize margins, and build long lasting customer relationships.
With the right strategies, showroom displays, and product knowledge, SoundExtreme’s suite of accessories is the perfect way to take your dealership to the next level. As Paul Pryor summed it up perfectly, “Our customers are happy and so are we. SoundExtreme offers more quality at extremely competitive pricing, which makes comparison shopping for the customer a no-brainer sale for us as the dealer. The margin for us as dealers is very fair, especially at the level of quality product and service that SoundExtreme offers us. We look forward to a lot more installs and all the future products sure to come!”
For more information about becoming an authorized dealer or to learn more about SoundExtreme’s accessories, visit soundextreme.com or email them at dealers@soundextreme.com.
